Causes Why Your Business Should Register Its Trademarks
A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. The following just a few factors why you need to protect your brand:
Notice
Online Trademark Transfer in India registration of the mark gives everyone constructive notice of your ownership. In my view, this is among the of, if not the most compelling reason for registering your mark. With notice, a any such doing a look up an identical or similar mark as yours will make sure that you already own the mark, and is therefore put on notice that its use of an equivalent or similar mark to yours may lead to trademark infringement. Method to party is placed on notice to find a new and different mark. With such notice, registering your mark prevents a prospective conflict in long term.
Social Media
Social media is an imperative resource for most businesses. Customers search for brand names on the various social media sites including Facebook, Twitter, and Pinterest. Each advertising venue has policies in place to stop improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social media for financial gain, for example, is not uncommon. Such improper practices can result in the venue suspending the wrongdoer’s social media account. Have a look at venue’s policies for info. However, I realize that when you’re complain to a social media site of this wrongdoing and claim that another is certainly your brand without permission, the social sites administrator responds with a request of proof of ownership belonging to the subject designer. A trademark registration gives compelling evidence of brand usage.
Brand Loyalty
Registering your mark shows a commitment to your logo and shows your customers that pledge. The goodwill that could be developed through such commitment is invaluable to a profitable business.
Cybersquatting
Cybersquatters register domain names that is the same or much like other parties’ trademarks or known brands with the only purpose of selling them (to the rightful owner) of a high level. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to sue and collect damages from individuals who register a domain name that is identical or similar to your trademark.
Trademark Renewals
Trademark registration can go on for as long as you continue making use of the mark in commerce. There are some firms that have registered trademarks which can be over hundred years old.
Trademark registration may not be for company. However, there a variety of compelling causes of protecting your brand because you protect any other business asset. A trademark is your business’ brand, its identifier. Protect it with trademark registration.
